Online Marketing Manager required at ThoughtWorks!

Now this is what I call a very interesting job description...if it cathes your fancy send a mail to me with your CV...Here are the details...

Essential

Thorough understanding of internet trends

- Awareness of web 2.0 drivers and trends

- Strong conceptual understanding of corporate blogs and benefits flowing from this

Online marketing understanding and experience

- Understanding of key drivers in search enginge optimisation success

- Use of key online marketing devices, such as affiliations, viral etc

- Ability to shape the blog content and understand the impacts of the reactions different types of blog posts will receive

Traditional marketing understanding and experience

- Experience with marketing and understanding of 4 Ps of marketing principles

- Ability to shape the messaging around a product

- Competitor analysis

Thorough understanding of internet technologies

- Moderate to strong HTML, CSS, skills

- Experience in using content management tools

- Ability to get 'hands dirty' by updating the website

- Moderate to strong Photoshop experience

Web analytics understanding

- Familiarity with web analytics packages

- Ability to analyse traffic flows and prepare fortnightly website analysis reports for management team

Ability to plan and manage a budget

- Experience managing and planning for cost spending

- Ability to prioritise online spend to gain maximum value

Vendor / freelance management

- Ability to manage / liaise with multiple freelancers working on the website

- Ability to proactively source vendors as required

Desired

Understanding of Agile principles / IT background

- Use of Agile concepts in projects

- Understanding of core technologies and current trends

- ThoughtWorks understanding / experience

Online advertising experience

- AdWords

- CPM models

- Sponsoring newsletters etc

Previous brand management experience

- Branding awareness

- Ability to ‘own’ key branding elements of Studios products

IT product marketing experience

- Experience in marketing an early-stage IT product

- Online channels experience for IT product

Writing / copywriting experience

- An understand of the key principles for writing on the web

- Ability to write blog articles for the website

- Ability to write content for the website

- Ability to edit other blog articles

Personal characteristics

- Passionate about the online space

- Ability to own the online space for Studios, pushing back on conflicting demands if necessary

- Ability to drive the team to get required output and actions

- Proactive, self driven

- Works well with numerous high priority items

- Hands on approach - do whatever it takes to achieve the goals

- Shape the online marketing approach and continue to evolve the campaign

- Ability to work with non-marketing and technical team members